Luke Eid

A strategist who likes getting things done even more than writing slides, Agathe is Global Chief Strategy Officer for TBWA\Worldwide, responsible for leading the strategy discipline across the global collective, continually sharpening and evolving the company’s practice of Disruption® to multiply its impact. She leads the agency’s brand and connections strategy, customer experience design, as well as TBWA’s cultural intelligence unit Backslash, and its research and intelligence platform Knowledge.

Agathe began her career at France’s BETC Euro RSCG before crossing the Channel to join Mother in London. She then moved to BBH London, where she spent five years and quickly rose through the ranks to the agency’s leadership team, becoming Head of Strategy and Managing Partner. She led strategy for some of the agency’s most creatively progressive brands, including Axe and The Guardian. Agathe also ran BBH’s global R&D unit and renowned publishing platform, BBH Labs.

Before joining TBWA, Agathe spent three years at BBH LA as Head of Strategy, focusing on disruptor brands in the entertainment and technology space including T-Mobile, Google, Quibi and NBC Universal. She was also instrumental in developing and piloting BBH LA’s brand-owned IP model (BBH Entertainment).